農糧產業新南向市場業界拓銷計畫(種子種苗或設施)

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計畫名稱: 農糧產業新南向市場業界拓銷計畫(種子種苗或設施)
計畫主持人: 戴耕
共同計畫主持人: 胡炳輝;林進德;林榮燦
計畫編號: 109農科-14.1.3-子-Z1
計畫主管機構: 行政院農業委員會
計畫執行機構: 行政院農業委員會農糧署作物生產組苗管理科
全程計畫年: 2020
關鍵字: 品種;整廠輸出;技術打包;自動滴灌系統;種子;高糖度;三層活動帷幕設施;甜瓜;高品質;溫室;鮮果;整廠輸出;variety;Turn-key solution;Turnkey Project;Automatic drip irrigation system;seed;high brix;Three-tier automatic canopy;melon;high quality;Greenhouse;fresh fruit;Package Plant Export
摘要: 越南、柬埔寨、泰國高端甜瓜市場推廣與佈局 東協各國每年平均5-7%的經濟成長率,處於高經濟成長階段,而越、柬、泰三國地處中南半島樞紐地區,可說是東南亞區域經濟整合中心,受惠於經濟快速成長,人民所得日漸增加,對於鮮果的品質要求也日漸提升。而農友公司向來專長於研發高品質蔬果品種,因此擬計畫推廣本公司高品質種子於前述潛力市場 本計畫預計達成3大目標:1. 加強農友公司品牌知名度,增加農友公司種子產品曝光、2.建立目標國產業對高品質種子及鮮果生產流程的認知,並建構行銷通路,防堵低價競爭者搶市、3.發展高端種子市場,提升利潤。     預計舉辦農產品展售會、品種發表會,讓農友高品質種子及品牌形象,根植於末端消費者、農民及簽約通路商,此外,亦舉辦田間觀摩及品種發表會,讓農民及通路商了解產品特色並指導其栽培技術,經由產銷一條龍的完整技術指導,在中南半島提升台灣種子精緻高品質的形象。     藉上述活動,將農友公司之種子定位於高層次商品,並精選糖度高、食味佳的鮮果於現場舉辦體驗,貼近高端消費者,直接了解消費者喜好,並同時傳達品牌形象消費者。 建立臺灣溫室技術打包暨新南向拓點     臺灣因地處亞熱帶及熱帶地區,因著夏季高溫、多颱風等氣候特性,使得農業發展面臨極大挑戰。有鑑於此,皆展公司開始積極投入農業設施之研發與建置服務,除導入新科技、新技術外,更積極進行跨域之整合,希望以完善的智慧溫室系統來降低氣候風險,為臺灣農業解決困境,點燃新農業之發展。     近年來因臺灣農業技術的輸出及口碑傳播,越來越多東南亞及東協國家希望皆展可以其專業技術來協助他們溫室規劃與興建。因應此一發展趨勢,皆展將進行技術升級及行銷推廣兩大構面來進行強化與升級,包含技術打包、整廠輸出、展示中心及國際展售等四個分項,說明如下:(1)技術打包:皆展除溫室建置工程及溫室系統整備外,還將進一步整合種原供應、栽培技術及肥調配等技術,提供全方位之技術打包服務。(2)整廠輸出:皆展目前以臺灣為研發基地,積極建立整廠輸出之模組與程序,結合全球工班之合作,可以在全球各地進行整廠輸出之服務。(3)展示中心:為讓國際買家了解皆展之技術與服務,將於臺灣建立一座現代化溫室展示中心,讓國際買家可以實境了解皆展之產品與能量。(4)國際展售:為進一步推廣皆展優良產品與技術,將透過國際展售活動的機會,來讓國際買家認識皆展,今年度將以新南向國家展覽為主。 活動帷幕設施南向示範場拓展     鼎力興金屬工業股份有限公司開發活動式三層帷幕設施,並建立適合在熱帶及亞熱帶氣候之標準化SOP作物栽培模式系統,該系統於國內已成功應用在牛番茄、彩椒、小黃瓜、網紋洋香瓜、芒果、草莓、水蜜桃、印度棗、鳳梨釋迦等高經濟價值作物之栽培。透過示範生產基地的建立,將三層帷幕設施栽培系統以整廠輸出模式,推廣於國內專業農民,並與之發展契作生產的合作模式,目前已整合「有限責任台中市金三角蔬果運銷合作社」與「台中市外埔區蔬菜(番茄)產銷班第4班」。藉由組織化的整合與企業化的經營管理,建構完整產銷策略,從種苗、資材、栽培、包裝到運銷,能夠確保農產品之生鮮度與食品安全,並達到全年供貨,符合B2B的企業運作規範,有利於開發高端市場發展機會。本計畫規劃將拓建馬來西亞柔佛州示範場生產基地,期望將國內成功生產的栽培技術與經驗,配合當地的氣候與生產條件進行適地調整,以建立更多具高經濟價值蔬果的SOP栽培模式。未來透過整廠輸出,將該模式經驗運拓展於東南亞國家,本計畫中長期規劃將以馬來西亞各州、印尼、越南、泰國等國家作為拓展目標。        108年度已於馬來西亞柔佛州完成2座三層活動帷幕設施建置,並與集盛農業科技有限公司簽訂合作備忘錄(MOU)將成為馬來西亞示範場域,並共同推廣該設施於馬來西亞,甚至整個東南亞地區整廠輸出。108年度亦完成關聯產業合作模式評估,並與相關業者建立合作關係,已成功串連上中下游產業鏈。        本計畫將於109年度持續於馬來西亞各州、印尼、越南、泰國等國家拓展可能的合作關係,期望提高設施於東南亞各國整廠輸出的機會。Marketing high-value melon varieties in Vietnam, Cambodia, and Thailand     The economy of ASEAN countries is now in a fast-growing stage; its economic growth rate is reaching five to seven percent on average each year. Among these countries, Vietnam, Cambodia, and Thailand are located in the hub of Indochina and these three countries can be considered as an integrated economy center in this area. Besides, the income of people also grows significantly, and when standard of life improves, people start to demand high-quality vegetable and fruit. Known-You Seed, as an experienced vegetable and fruit variety breeder and marketer, plans to promote its high-quality F1 hybrids seeds to this potential vegetable seed markets in order to fit this requirement. In this marketing project, we hope to achieve three main targets:●Building the name of Known-You Seed brand. We will expose the Known-You products to the market so people can gain an impression.●Transferring the knowledge of high-quality seed and high-value fruit production flow to the local melon industry. We will also build the seed sales channel, emphasizing on quality seed, so as to prevent the low price competition from other competitors.●Developing high-value seed market so as to boost the profits for all parties concerned.     To reach these goals, we will arrange fruit selling and tasting fair in the market so that consumers are aware of the high flavor and high brix melon varieties. Also, new variety announcement and demonstration event will be held in the farms so that farmers can understand the advantages of the melon varieties. With these activities, we hope to link Known-You with high-quality melon varieties, so that consumers, distributors, fruit vendors, and farmers can easily remember such brand image.     As a result of this effort, farmers and seed dealers can understand the specialty of Known-You melon variety, and have access to the full technical cultivation instruction from our technician. Vendors and consumers can get high quality fruits from the supply chains and eventually, we can build good name of Taiwanese high-quality seed company. Project to Integrate Taiwan's Greenhouse Technology and Introduce them to New Southbound Market     Due to geographically situated in subtropical and tropical zone, Taiwan has been facing special weather conditions such as high temperature during summer season and typhoon, results in challenging condition against agricultural sector development. As a result of this, Jin Jhan Greenhouse Project Co., Ltd  has begun to attempt relentlessly the Research&Development and construction of agricultural facility and infrastructure, from receiving new technology and technique to proactively integrate cross sector resources, hoping to provide a complete intelligent greenhouse system to reduce the risk of weather conditions, in order to resolve issues encountered by Taiwan agriculture sector, bringing new growth and development environment to Taiwan.     With recent years of Taiwan development in agriculture technology export and reputation, there is an increasing demand from SEA(South East Asia Region) and ASEAN countries to request Jin Jhan Greenhouse Project Co., Ltd  to provide a professional technique solution for helping them to design and build greenhouses. In line with this development trend, Jin Jhan will endeavour a technique improvement protocol and marketing program for fortifying and upgrading 4 subjects including planting technique integration, turn-key solution greenhouse built-up, showroom centre and international trade show, details are narrated as follows:(1)Planting technique integration –Jin Jhan is not just implanting climate control system and greenhouse structure built-up, but also integrate sources of seed supply, technique of planting, fertilization solution, a complete formula of planting technique.(2)Turn-key solution greenhouse built-up – With Research&Development based in Taiwan, Jin Jhan proactively develops turn-key solution by implementing greenhouse modular built-up system and procedure, to integrate global work force cooperation, for global service demand.(3)Showroom centre – In order to deliver knowledge of Jin Jhan  in respect of techniques and services, a state-of-the-art showroom centre will be built up in Taiwan to showcase the product and capability of Jin Jhan to international customers.(4)International trade show – To propagate marketing campaign of  Jin Jhan product and technique, Jin Jhan  will focus on South Asia and SEA regional trade show, to participate the activity to introduce the new face of  Jin Jhan Greenhouse Project Co., Ltd. Expanding the pilot plant of portable canopy greenhouse for southbound countries.     DING LI SHIN METAL INDUSTRY CO., LTD  undertakes the development, manufacture and construction of automatic canopy agricultural facilities. Demonstration farms were accordingly set up in Taiwan in 2002 for the pretest on facilities and equipment. SOP production modes were established in order to achieve maximum efficiency of production, and assurance of quality, quantity, price and safety. Several vegetables (like tomato, cucumber, bell pepper, etc.), fruits (like melon, strawberry, blueberry, Indian jujube, peach, etc.) and flowers were successfully cultured by the facility. DING LI SHIN integrated the producers who purchased the Automatic Canopy facilities to form Golden Triangle Vegetable and Fruit Distribution Cooperatives. The new enterprise works toward B2B business mode to increase revenues for producers. In this project, the new demonstration farms are planned to set up in Malaysia, Indonesia, Viet Nam, Thailand. DING LI SHIN can provide the total solution for all-year-round, safety, and premium agricultural production. Along with the production system, the great varieties of fruits and vegetables, the agricultural machinery, and pests and diseases control techniques could also be introduced depend on the actual needed.     In 2019, two three-layercurtain facilities have been completed in Johor, Malaysia. At the same time, the Memorandum of Understanding on Cooperation (MOU) has been completed with JI SHENG AGROTECH SDN BHD. In the future, this company will assist Taiwanese manufacturers to promote this facility to Malaysia and even the entire Southeast Asia region. This year, the project has also completed the evaluation of the related industry cooperation model, and established cooperative relations with relevant industry players.    The project will continue to promote the automatic curtain system with turn key solution to Malaysia, Indonesia,Vietnam, Thailand and other countries in 2020.
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